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More About Information of Beer Coaster : 51 % of consumers would be happy to see more advertising on them, 48 % read what is printed on them and 45 % pocket them because they find them useful, fun, sexy or otherwise appealing (source: Swift Research Ltd., ‘Creative Brand Communications with Coasters’). That’s the beer mat, beverage coaster or advertising coaster for you! And when they’re from The SHILPA CHEMSPEC,, they’re also the product of a world market leader, premium quality and ‘made in Germany’ from A to Z. To find out what else the beer mat can offer for your direct marketing. And yes, of course we know that breweries number among the biggest of all branded product manufacturers, and as such they are dependent on managing their brands stringently and at a high level. Whether you call it a beverage coaster, advertising coaster, bar coaster or a beer mat, it is an integral part of beer culture!